LINE MAN strengthens its leadership in food delivery by investing over THB 300 million, unveiling its new brand positioning, “Everyday Lowest Prices”, which doesn’t require any package subscription. The promotions include Free Delivery, Hot Deals, and Stackable Discounts, allowing customers to enjoy meals from over 700,000 restaurants nationwide at unbeatable prices. Additionally, ‘Moon,’ a familiar LINE MAN character is introduced as the brand ambassador.
Yod Chinsupakul, CEO of LINE MAN Wongnai stated, “The Thai food delivery market continues to grow. LINE MAN now serves over 10 million users monthly with more than 100,000 riders across all 77 provinces in Thailand. We are the only food delivery service in the country that covers over 328 districts, with an area growth of more than 50% compared to two years ago, and continue to expand. LINE MAN is the real food master with the wide selections of 700,000 restaurants nationwide: from street food, traditional authentic restaurants, national restaurant chains, and trendy eateries.
Today’s consumers are concerned about the cost of living and find the best value for online shopping. That’s why we redefine our brand positioning with the slogan of “Everyday Lowest Prices”.
We allocate more than THB 300 million marketing budget for discount coupons, TV campaign advertisement, online and offline marketing communications activities in Bangkok’s business districts. We also introduce the mascot ‘Moon,’ a character well-known from our riders’ uniforms and boxes, as our brand ambassador. The campaign is expected to drive a 25% sales increase in Q4 2024.”
At the launch event, “Moon” invited a number of celebrities to join in announcing the “Everyday Lowest Prices” campaign. These included Kongthap Peak, Mint Ranchrawee, Offroad Kantapol, Keng Harit, Engfa Waraha, and Bam Pitipat. The event also featured fun activities with plenty of prizes up, as well as exciting concerts from PURPEECH and Whal & Dolph.
LINE MAN offers the combination of three-level discounts in a single order, providing the lowest prices without discount subscriptions
- Free Delivery: No delivery fee on every order*
- Hot Deals: Buy one get one free, flash deals or up to 60% food discounts*.
- Stackable Discounts: Combine three levels of discounts in a single order*.
- Level 1: Up to 60% off food prices*.
- Level 2: Collect extra discount coupons worth up to THB 100*.
- Level 3: Discount on delivery fee of up to THB 20* when purchasing THB 150 or more in a radius of 5 km or 10 km in designated areas.
Experience the “Everyday Lowest Prices” with no subscription needed on LINE MAN from today onwards. For more details, please visit https://www.facebook.com/linemanth/
*Terms and Conditions apply
For press inquiries, please contact
LINE MAN Wongnai’s Corporate Communication team: [email protected]
